Nashville Business Journal
This year's Music City Bowl featuring the University of Tennessee Volunteers helped generate more than $20 million for the Nashville economy.
From the release:
The Bowl also reached new television viewership highs with a 4.92 national household rating delivering 7.1 million viewers. A total of 26,966 hotel room nights were booked with 41,486 out-of-town visitors attending the Bowl.
“During the past 13 years, the Bowl has produced more than $185 million in economic impact on our local economy and continues to be a positive contributor to Middle Tennessee’s business climate," said Christine Karbowiak, Bowl chairwoman. "These results significantly underscore the key partnerships that we have with the SEC, ACC and ESPN and the bright future that lies ahead.”
Building support for the Bowl locally is important to the success of the Franklin American Mortgage Music City Bowl. In 2010, the Bowl sold 26,506 tickets prior to the announcement of the teams, an increase of 13 percent year-over-year. “Developing our ticket base regionally and creating community ownership is a key strategy and vital to the Bowl’s continued success,” said Scott Ramsey, president & CEO.
In 2010, the Bowl also continued its support of charitable initiatives in Middle Tennessee. Through a grant from NCAA Football and the Bowl’s Franklin American Mortgage Charity Cup hosted by Brandt Snedeker, the Bowl generated $230,000 in financial support for youth sports and Middle Tennessee flood recovery efforts.
This year's Music City Bowl featuring the University of Tennessee Volunteers helped generate more than $20 million for the Nashville economy. The bowl recorded a new record attendance of 69,143 and was the third sell-out in the last five years.
From the release:
The Bowl also reached new television viewership highs with a 4.92 national household rating delivering 7.1 million viewers. A total of 26,966 hotel room nights were booked with 41,486 out-of-town visitors attending the Bowl.
“During the past 13 years, the Bowl has produced more than $185 million in economic impact on our local economy and continues to be a positive contributor to Middle Tennessee’s business climate," said Christine Karbowiak, Bowl chairwoman. "These results significantly underscore the key partnerships that we have with the SEC, ACC and ESPN and the bright future that lies ahead.”
Building support for the Bowl locally is important to the success of the Franklin American Mortgage Music City Bowl. In 2010, the Bowl sold 26,506 tickets prior to the announcement of the teams, an increase of 13 percent year-over-year. “Developing our ticket base regionally and creating community ownership is a key strategy and vital to the Bowl’s continued success,” said Scott Ramsey, president & CEO.
In 2010, the Bowl also continued its support of charitable initiatives in Middle Tennessee. Through a grant from NCAA Football and the Bowl’s Franklin American Mortgage Charity Cup hosted by Brandt Snedeker, the Bowl generated $230,000 in financial support for youth sports and Middle Tennessee flood recovery efforts.
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